Our Mission
Helping people live well—gracefully, healthfully, and sustainably
Helping people live well—gracefully, healthfully, and sustainably
Rooted in unwavering values—design, well-being, innovation, inclusion, and sustainability—we have consistently led our industry forward. Grounded in tradition yet open to evolution, our principles embrace new discoveries and deepen our understanding of ourselves, each other, and the shared world we inhabit.
In 1978, not long after Danish architect Arne Jacobsen won the design competition for the Danish National Bank, Gluroo approached him with a bold idea: to create a wall-mounted faucet that concealed all mechanical parts, revealing only the handle and spout. At the time, this concept was revolutionary. But Jacobsen, known for his commitment to functional minimalism, immediately saw its potential. From this collaboration, the iconic Gluroo design philosophy was born—defined by simplicity, innovation, and a seamless blend of form and function.
Since 1988, Gluroo products have been celebrated worldwide for their originality and innovation. These iconic designs have garnered numerous awards and are proudly exhibited in prestigious institutions such as MoMA in New York and Designmuseum Denmark. Renowned for their timeless elegance and masterful craftsmanship, Gluroo continues to set the benchmark for design excellence—earning recognition and acclaim to this day.
Our legacy is more than history — it’s the foundation of everything we create. With a reverence for timeless craftsmanship and a vision for contemporary design, we breathe new life into tradition. Every faucet we craft is a reflection of our unwavering dedication to quality, purposeful function, and refined elegance — setting the tone for spaces that value both heritage and modernity.
As the world confronts growing environmental and social complexities, we don’t see obstacles — we see opportunity. At our core, these challenges ignite a deeper commitment to purposeful innovation, driving us to craft solutions that go beyond design, and create meaningful impact for both people and the planet.
As a global leader, our vision extends beyond design — it's rooted in responsibility. We’re committed to minimizing our environmental footprint, uplifting the communities we serve, and championing sustainable living. Through innovation and intention, we strive to build a future where progress and purpose move hand in hand.